Absolutely not! There is nothing illegal or unethical about obtaining a fictitious name or creating a separate legal entity to operate a business. This includes a business to publish your books.
Writing and publishing books is a business like any other, and self-published authors should think of themselves as business people selling their products.
Running a successful business takes effort, and many indie authors acknowledge that publishing and marketing their books is often more challenging than writing them. This is why self-published authors must also think strategically in order to market and sell their books. Doing this will increase the success potential for their books.
Self-published authors: Don’t feel guilty about acting like business people. You must!
I wrote my book “Does Your Compass Work? Practical Legal Guide for Florida Businesses” (now in its 3rd edition) to help business owners learn about key areas as they create and develop their business. The book contains particular examples for businesses in Florida and also provides valuable information for anyone seeking to operate a business in the United States.
Copyright © 2015 Yasmin Tirado-Chiodini. All Rights Reserved. This content is provided under a Creative Commons License.