Small businesses continue to strive, including independent bookstores, independent film-makers and even small breweries. And they will achieve and maintain their success by focusing on areas that large businesses drop. Key focus areas are customer experience and differentiation, where the larger companies might be slacking. This trend also applies to Indie authors, who must maintain quality in order to sustain readership. Entrepreneurs, what can you provide that will enhance the customer experience and is different from what exists?
This article by The New Yorker discusses this topic.
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